Every lead gets a score from 0 to 100. The score is the sum of 10 categories, each measured directly against fields on the source permit. Every point is traceable to a specific data field — no hidden math.

Tier thresholds

Tier 1 Score 60+ — strong flooring signal
Tier 2 Score 45–59 — moderate signal
Tier 3 Score 30–44 — weak signal
Below 30 — not delivered

The 10 scoring categories

Category	Max
Permit type	15
Sub type	15
Work type	15
Homeowner identified	15
Zip code premium	10
Contractor identified	10
Project size	10
Valuation	5
Property value (TCAD)	3
Contractor track record	2
Combo bonus (when all 3 top categories are strong)	+10

Permit type (max 15)

What kind of permit was pulled.

Code	Type	Points
BP	Building Permit — full project	15
EP	Electrical — often tied to remodel	12
PP	Plumbing — bath/kitchen work	12
MP	Mechanical — HVAC, accompanies remodels	10
DS	Driveway/Sidewalk	0

Sub type (max 15)

The project's specific classification code. Single biggest signal of project nature.

Residential — high value

Code	Type	Points
R-101	Single Family Houses (new home builds)	15
R-434	Addition & Alterations (remodels)	15
R-103	Two Family Bldgs (duplexes)	13
R-435	Renovations/Remodel (interior)	12
R-439	Addition Mobile Home	10
R-330	Accessory Use to Primary (ADUs)	5
R-438	Garage/Carport Addition	2

Multifamily — bulk opportunity

Code	Type	Points
C-105	Five+ Family Bldgs (apartments)	12
C-104	Three & Four Family Bldgs	11

Commercial — moderate

Code	Type	Points
C-1000	Commercial Remodel	8
C-1001	Commercial Finish Out (TI)	8
C-1002	Commercial Remodel & Finish Out	8
C-437	Addition/Alteration Non-Res	7
C-324	Office/Bank/Professional	6
C-327	Stores/Customer Services (retail)	6
C-318	Amusement/Social/Rec	5
C-326	Schools/Educational	5
C-320	Industrial Bldgs	3
C-322	Service Station/Repair	3
C-328	Commercial Other Non-Res	3

Excluded codes (0 points)

Parking garages, demolitions, sign permits, sheds, boat docks, driveways, and similar non-flooring categories score 0.

Work type (max 15)

Type	Points
New — new construction	15
Addition and Remodel — largest scope	12
Addition	10
Remodel	10
Repair	5
Change Out / Upgrade	3
Auxiliary Power (solar) / Irrigation	0

Homeowner identified (max 15)

Did the homeowner pull this permit themselves (vs. a contractor)? +15 if yes, 0 otherwise. A homeowner-pulled permit means a direct buyer with no contractor markup.

Zip code premium (max 10)

Affluent areas mean larger flooring budgets. Tiered by median household income for the zip.

Zips	Tier	Points
78703, 78731, 78733, 78746	Premium	10
78730, 78735	Upper premium	9
78704, 78732, 78738, 78739	Upper-mid	8
78705, 78722, 78751, 78757	Upper-mid	7
78717, 78727, 78745, 78749, 78750, 78759	Mid	6
Other Austin zips	Default	5
78617, 78652, 78724, 78742	Lower-income	3

Contractor identified (max 10)

Real contractor name on the permit for outreach. +10 if present, 0 if blank.

Project size (max 10)

Combined new construction + remodel square footage.

Size	Points
5,000+ sqft	10
3,000–4,999 sqft	9
2,000–2,999 sqft	8
1,000–1,999 sqft	6
500–999 sqft	4
1–499 sqft	2
Not reported	0

Valuation (max 5)

Reported project budget. Builders often under-report, so this carries lower weight.

Budget	Points
$500K+	5
$250K–$499K	4
$100K–$249K	3
$50K–$99K	2
$10K–$49K	1

Property value (TCAD) (max 3)

Assessed property value from Travis Central Appraisal District. Currently pending enrichment fix — this category temporarily scores 0 for all permits.

Contractor track record (max 2)

How established the contractor is, based on permits they've pulled in our database.

Activity	Points
20+ permits on file	2
5–19 permits	1
0–4 permits	0

Combo bonus (+10)

If a permit scores 12+ in all three core categories (Permit type AND Sub type AND Work type), it gets a +10 trifecta bonus.

Example: BP + R-101 + New = 15+15+15 = trifecta → +10 bonus.